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Sustainable Content: Eco-Friendly Writing Practices

September 2023



Article by Elizabeth Bankston

Article by Elizabeth Bankston

Elizabeth Bankston is our staff blog contributor and the mastermind behind our content marketing efforts. Having spent 6 years at the University of Richmond, she now puts to practice her leadership skills and humanities knowledge to show students how to study more effectively and successfully.

With growing awareness of environmental issues, content creators need to consider adopting eco-friendly writing practices for a more sustainable approach. From DIY blogs to marketing emails, implementing a “green” content strategy benefits the planet and can attract audiences who prioritize conscious brands. Follow these tips to produce environmentally responsible content that aligns with your values. In the modern digital age, where every keystroke can leave an environmental footprint, embracing sustainable content creation is crucial, even within the realm of essay writing services online.

Research and Reuse Content When Possible

Before creating new articles and resources, audit existing materials on your website and other properties for overlap. Repurposing or updating evergreen content is more sustainable than starting from scratch. Look for outdated posts that could be refreshed with new stats, trends, and perspectives. Identify gaps where range can be expanded and more comprehensive to eliminate duplicative posts on the same topics.

Collaborate to Consolidate Information

If producing similar content as industry peers, consider collaborating to co-author a definitive guide or report instead of each creating separate versions. Readers get a comprehensive “one-stop shop” resource while you minimize content redundancy. Brainstorm partnerships that allow pooling knowledge into consolidated content that serves readers while reducing duplicated efforts.

Prioritize Quality Over Quantity

Emphasize producing less content of higher quality instead of churning out as many articles and materials as possible. In-depth, researched posts with unique insights will have more staying power than hastily written filler content. Set goals around reaching target readers effectively versus hitting arbitrary word counts or quotas. Remember, quality over quantity.

Write Evergreen Headlines and Copy

Craft headlines and copy that stay relevant longer than those tied to specific dates, events, or trends. Evergreen content stands the test of time, allowing for indefinite reuse versus disposable posts that quickly become outdated. Share tips, advice, explainers, and other evergreen topics that maintain usefulness even months or years later.

Research Efficiently

Effective writing requires research, but look for sustainable shortcuts. Use phone interviews instead of in-person meetings when possible to avoid travel impacts. Download online documents rather than printing. Invest in e-reader devices like Kindles to avoid physical book waste. Purchase digital subscriptions to publications you use frequently.

Cite Responsible Sources

Vet sources not just for accuracy but for their environmental record and business practices. Avoid driving traffic to companies with poor sustainability initiatives by citing their materials. Instead, reference corporations with documented conscious procedures. Link to sustainability thought leaders driving progress in their industries.

Choose Eco-Conscious Imagery

Visually represent your sustainable content ethos by selecting stock photography and graphics that showcase nature, renewable energy, conservation, or reuse. Avoid stereotypical images that promote waste, like piles of crumpled paper or disposable cups. Feature diversity to connect with all demographics.

Minimize Printing and Shipping

If producing physical promotion materials, order only what is necessary to reduce the waste of paper, ink, and other resources. Set all systems to default to double-sided printing to cut paper use. Eliminate non-essential shipping of content-related items whenever possible. Convert processes to paperless alternatives.

Get Social Media Right

On social platforms, balance reaching audiences with limiting environmental resource demands of digital content creation. Post consistently, but avoid excessively promotional language that could trigger temporary “engagement bait” content that is quickly obsolete. Focus on quality over quantity.

Use Your Platform Responsibly

Recognize the influence content creators have in driving consumer habits and social narratives. Promote sustainable practices directly through eco-aware tips and advice. Avoid reinforcing harmful assumptions, like fast fashion’s normalcy. Motivate measurable impact, not just feel-good messaging.

Go Paperless

Convert administrative processes that support content operations to paperless options whenever feasible. Eliminate printing scripts, memos, plans, etc. Set up digital workflows and approvals. Store documents securely in the cloud versus local servers. Use online collaboration tools for teams to work together digitally.

Reduce Energy Requirements

Take full advantage of sleep settings, timers, and low-power modes on computers, screens, and other devices. Turn items off when not in use. Unplug electronics completely to prevent drawing phantom power. Close resource-intensive programs and browser tabs when not needed.

These steps demonstrate how content creation can integrate sustainability principles at every stage, beyond just green topics. Keep innovating ways to produce engaging, informative content for your audience while minimizing its environmental footprint through research, reuse, conscious partnerships, efficient processes, and advocacy.

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