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the-art-of-microcopy

The Art of Micro-Copy: Writing for User Interfaces

September 2023

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Article by Elizabeth Bankston

Article by Elizabeth Bankston

Elizabeth Bankston is our staff blog contributor and the mastermind behind our content marketing efforts. Having spent 6 years at the University of Richmond, she now puts to practice her leadership skills and humanities knowledge to show students how to study more effectively and successfully.

Micro-copy refers to the short text elements used to communicate with users through an interface. The labels, prompts, messages, and captions populating apps, websites, and software may seem insignificant. Still, a well-written micro-copy can greatly enhance or detract from the user experience. Here are tips for crafting effective UI micro-copy. In the realm of user interfaces, where every character plays a pivotal role, harnessing the concise yet impactful essence of micro-copy is a skill that can be honed through the guidance of expert essay writing services online.

Know Your User

Understand who your users are before writing language suited for them. Determine relevant user demographics, backgrounds, skill levels, goals, and pain points. Collect insights into their mental models and customer journeys. Empathetic knowledge of your users will allow you to write micro-copy that clicks.

Align With Brand Tone

Micro-copy should align with the broader voice and tone users expect from your brand. Is your brand fun and casual or serious and formal? Determine the core emotions and imagery you want your writing to evoke. Maintain tonal consistency across all user touchpoints, from marketing to product interfaces.

Convey a Clear Message

Every micro-copy element should communicate a specific purpose in the user journey. Buttons, headlines, and prompts should establish clear next steps. Error messages should explain the issue and solution. Test that your micro-copy conveys the intended message without ambiguity.

Use Simple, Conversational Language

Write micro-copy as you would speak to a friend vs. overly formal corporate jargon. Use easy-to-understand words suited to the reading level of your audience. Avoid confusing industry slang and insider jargon in favor of conversational clarity.

Highlight User Benefits

Explain how your platform benefits users specifically. Micro-copy should motivate action by showing value instead of telling users what to do. For example, “Add your phone number to receive alerts about price drops” versus just “Add phone number.”

Use an Active Voice and a Positive Tone

Active voice and positive tone make micro-copy clear and actionable. For example, “Log in to see your credit score” versus “Credit score to be seen upon login.” Avoid negatives like “cannot” and “don’t.” Maintain a constructive, enthusiastic tone even when relaying errors.

Be Consistent With Labeling

Use consistent headings, names, and terminology across all elements and screens to avoid confusing users. If you call it an “account” on one screen, don’t call it a “profile” elsewhere. Follow platform-wide microcopy standards and style guides.

Provide Context and Instruction

Help users understand why information is needed by briefly explaining context and intent. Provide clear instructions to complete forms and input fields. Don’t assume familiarity. Include suggestive placeholder text as guidance.

Keep It Brief

Micro-copy should be compact and scannable. Use short sentences and easily digestible phrasing. Avoid lengthy paragraphs. Allow ample negative space around the text. Remove unnecessary words to isolate the most essential 1-2 words for buttons and links.

 

Test Comprehension

Continuously test your micro-copy with real users during the design process. Make sure phrasing, terminology, instructions, and tone resonate. Iteratively improve copy based on feedback. Users should comprehend micro-copy quickly with minimal confusion.

Avoid Jargon and Technical Terms

Avoid insider acronyms, abbreviations, and complex terminology unless the audience is specifically technical. If jargon is unavoidable, provide explanatory tooltips on hover/tap. Write assistive micro-copy to guide users seamlessly through new concepts.

Design for Scanning

Since users don’t read interfaces word for word, format micro-copy to help them quickly scan and identify relevant bits. Use headings, bullet points, bold keywords, and other typographic cues to enhance scannability.

Localize Across Languages

Directly translating idioms and cultural references rarely works across languages. Instead, adapt micro-copy appropriately for target regions and contexts. Pay close attention (and testing) to ensure meaning isn’t lost in translation.

Follow Accessibility Best Practices

Make micro-copy legible for visually impaired users by passing accessibility standards for color contrast, font size, and screen reader capability. Eliminate low-contrast color pairings and use clear, large typography.

Strong micro-copy is crucial for intuitive user experiences and guiding customers to conversion goals. You can create micro-content that seamlessly leads users through products and digital touchpoints by honing a personalized, concise writing style optimized for scannability.

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