Media is invading our personal lives with the scale and power given to those who are involved in the activities related to this mass information provider. When you can make a choice, you are free to control what data or information you believe in and how you can use it for your own purposes. In some situations and for some people, however, the choice is not that simple and preliminary knowledge is not extensive enough to make right and logical conclusions. When I say this, I mean the choice and conclusions that kids make from the media programs and information that it provides them with.
In modern society with, to some extent, excessive information supply, information filters and control becomes an important and difficult challenge for individuals as well as social cells of the communities. It is a privilege of families to enable access of children to the information that will influence their development positively. On the other hand, it is a joint responsibility of parents and society to limit and reduce negative effects that the same media sources have on the young and developing minds of the school-aged children. Lack of personal experience and knowledge make children absorb and generalize information they receive from their closest relatives and social environment, and in case they do not have examples for particular behavior patterns around them, they will start searching for them in other sources, such as media. If cruelty and violence are exposed through media channels, it can obviously create very negative effect on children.
It is extremely difficult to agree on the level and degree to which media is solely responsible for these consequences. The level of responsibility should be shared with family and society in order to achieve the equilibrium point. It is, thus, important that both sides are held responsible and are clearly aware of the consequences that “wrong” information can have in a long run.